ABOUT THE HEART TRUTH®
As part of our commitment to ensuring the success of Latina women and women of color, Delta Phi Mu officially partnered with The Heart Truth® in order to further advance its message and cause. As heart disease is the number one killer of the women we pledge to empower, Delta Phi Mu officially pledged its support of the campaign in 2009 in order raise awareness and improve the health of all women. To make women more aware of the danger of heart disease, the National Heart, Lung, and Blood Institute (NHLBI) and partner organizations are sponsoring a national campaign called The Heart Truth®. The campaign's goal is to give women a personal and urgent wakeup call about their risk of heart disease.
The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by NHLBI. The Red Dress® reminds women of the need to protect their heart health and inspires them to take action.
Who Are We Trying to Reach?
The campaign is especially aimed at women ages 40 to 60, the age when a woman's risk of heart disease starts to rise. But its messages are also important for younger women, since heart disease develops gradually and can start at a young age-even in the teenage years. Older women have an interest too—it's never too late to take action to prevent and control the risk factors for heart disease. Even those who have heart disease can improve their heart health and quality of life.
Heart disease disproportionately affects women of color. African American and Hispanic women in particular have high rates of the major risk factors for heart disease, including obesity, physical inactivity, high blood pressure, and diabetes. The Heart Truth Women of Color initiative, with its partners, focuses on extending The Heart Truth messages, and engaging in national and local activities to help more women of color understand The Heart Truth-and inspire them to take action to reduce their risks for heart disease.
The campaign tells women that "The Heart Truth starts with you. Talk to your doctor, find out your risk, and take action today to lower it." Its messages are underscored by the moving stories of real women who are living with heart disease. Sharon, Orlinda, Olga, and others have allowed the campaign to tell The Heart Truth using their faces, voices, and experiences in hopes that their Stories From The Heart will help other women take heart health seriously.
National Wear Red Day is Friday, February 3, 2012
Delta Phi Mu will continue our Picture Project for The Heart Truth®, submit your pictures via our twitter or facebook page or email directly to firstname.lastname@example.org . The Winner with the best picture will have $20.00 donated in their name to The Heart Truth® as well as receive a pin. This project is set to take place on National Wear Red Day, Friday February 3, 2012. We can't wait to see your pictures.
Delta Phi Mu has set up a safe donation page available to all of our members and supporters to aide in the support of The Heart Truth. Visit our link at https://www.wepay.com/donate/dphihearttruth2011 to make your donation!!!
We have also stumbled upon another awesome project in support of The Heart Truth and Shining a Spolight on Heart Disease. Click on the link below to sign a petition to turn the White House Red during Heart Month 2012. https://wwws.whitehouse.gov/petitions#!/petition/shine-spotlight-heart-disease-turn-white